Brand Kit

Follow these guidelines when promoting Frictionless in marketing communications, including advertising, articles, websites, social media, and printed promotions.

Any combination of our Frictionless logos, icons our Institutional Deposit Tokens can be used to promote Frictionless products, services and the brand.

The primary font is Montserrat, and the secondary font is Verdana, we also use Poppins and Inter (Regular) on our site.

Frictionless Logos

The primary Frictionless logo has a full-colour icon with its wordmark set in Montserrat. On dark backgrounds, the wordmark is white. On coloured backgrounds, the entire logo is white. Our logo can also be monochrome.

You may use either the long-form "frictionless markets" wordmark or short-form "frictionless" wordmark versions.

Frictionless Icons

The full-color icon can be used on light backgrounds. The white icon can be used on coloured or dark backgrounds. The black icon can be used on coloured or white/light backgrounds.

Frictionless Institutional Deposit Token Icons

The white/colour icon can be used on coloured or dark backgrounds. The black/colour icon can be used on coloured or white/light backgrounds.